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Saturday June 4th | 1pm-5pm | $50 + HST
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“I’m a copywriter.”
“Ah. You work with copyrights?”
“No. I work with words. I write stuff.”
“Ah.”
“Technically I’m a freelance corporate copywriter. I create content to support marketing programs.”
“Ah . . . what does that mean, exactly?”

Great question.

Copywriting: Tools of the Trade is an opportunity to go behind the scenes of copywriting. I’m not sure if there is a “right” way to approach this craft. But as a freelance copywriter for 15 years, I’ve learned a bunch of stuff. I think there are ways that writers create more memorable projects, get work more consistently, and subject themselves to less insanity. I’ll gladly share what I know.

 

More details

Copywriting: Tools of the Trade is open to writers of all levels. Whether you’re a copywriter looking for inspiration, want to write copy yourself or are just plain curious, you’re welcome to attend. The workshop is split into two more or less even sections:

  1. Presentation
  2. Creative writing exercises

In the presentation, I’ll highlight my experience writing on behalf of business and consumer brands for print and digital audiences. I’ll share some case studies. I’ll talk about how to know if you’re on the right track, dealing with feedback, and whatever else you want to know.

The writing exercises will focus on the most important trait a copywriter can have: the ability to speak clearly and consistently in the voice of someone else.

As with all my workshops, the exercise portion of Copywriting will follow the Amherst Writers & Artists method to ensure a safe, non-critical environment. This isn’t a quiz: it’s much more about the experience and there are no bonus points for “getting it right.”